Not every bold brand identity is chasing warmth or friendliness — some need to project authority, strength, and gravitas instead. That’s a distinct design goal with its own typographic tradition: bold brush strokes combined with masculine energy bring raw, hand-lettered authenticity to a brand, striking a different register entirely from the soft, approachable brush styles built for lifestyle branding.
That’s exactly the register Mayor, from Productype, was built for. An authoritative brush font with strong strokes and a commanding design, built to bring gravitas to official documents, corporate branding, and impactful signage.
A lot of brush and handwritten fonts lean soft and approachable by default — great for a lifestyle brand or a warm invitation, but the wrong register entirely for a brand that needs to project authority. Using a friendly, casual brush font for a law firm, a government-adjacent brand, or serious corporate signage sends an unintentionally casual signal. An authoritative brush font needs real weight and confidence built into the strokes themselves.
Mayor commands attention and respect with its strong strokes and authoritative design, bringing a genuine sense of gravitas to every project. As an authoritative brush font, it’s built for brands and materials that need to stand tall and lead — official documents, corporate branding, and signage that has to be taken seriously at a glance.
It’s built as a genuinely flexible working font:
Licensing starts at $29 for desktop use.
Mayor’s commanding, confident character makes it a strong fit across several corners of serious, high-stakes branding:
Official Documents — certificates, letterheads, and formal materials needing genuine gravitas.
Corporate Branding — identities for brands wanting to project strength and seriousness rather than warmth.
Impactful Signage — wayfinding and building signage where a bold, commanding presence matters.
Leadership & Authority Messaging — campaigns, titles, and materials built around a “taking charge” tone.
If your serious or corporate branding is currently running on a soft, friendly brush font that undercuts the authority you’re going for, it’s worth switching to something built for that exact register. An authoritative brush font like Mayor is designed around commanding presence: strong strokes confident enough to lead, not just decorate.
Explore Mayor – Brush Handwritten Font →
Licensing starts at $29 for desktop use, with web font, digital ads, app, and corporate licensing options available depending on how your brand plans to use it.
What’s the difference between Mayor and a typical friendly brush font? Mayor is built specifically for authority and gravitas — strong, confident strokes suited to official and corporate contexts — rather than the softer, approachable feel most brush fonts aim for.
Is Mayor suitable for signage as well as print documents? Yes. With web font formats (WOFF/WOFF2) alongside OTF and TTF, it’s built to work across official documents, corporate branding, and impactful signage alike.
How is Mayor different from Tebinork, Productype’s other corporate brush font? Mayor leans commanding and authoritative, built for serious, high-stakes branding. Tebinork leans warmer and more humanist, better suited to business presentations and creative agency work wanting approachability over gravitas.
