Not every project calls for a themed, niche display font — sometimes a brand just needs a clean, confident modern sans serif font that works everywhere: a logo, a headline, a body of editorial text, without any particular genre or cultural framing attached. That kind of workhorse typeface rarely gets the spotlight, but it ends up doing more of the day-to-day work than any display font in the library — quietly carrying a brand across dozens of everyday touchpoints where boldness and personality matter less than clarity and consistency.
Productype has two fonts built for exactly that everyday role: Cedag and Rekusen.
A lot of display fonts commit hard to a specific mood — gaming, horror, luxury, retro — which is exactly wrong for a brand that just needs clean, modern, professional type. Modern branding has increasingly converged on one consistent choice across industries for exactly this reason: clarity, scalability, and visual confidence delivered through clean strokes and minimal distractions, letting a single well-crafted sans serif adapt across logos, apps, and packaging without losing consistency. A general modern sans serif font needs to stay neutral enough to work across many contexts, while still carrying enough structure and boldness to feel intentional rather than generic.
Cedag is a modern, bold sans-serif font with a clean, contemporary look, well suited to branding, headlines, and editorial design work that needs confident, no-fuss typography.
Rekusen carries the same modern bold sans-serif structure, positioned for the same range of branding, headline, and editorial use — a dependable, straightforward alternative within the same register.
Both fonts share the same core feature set: multilingual support, PUA-encoded characters, full OpenType glyph support in programs like Adobe apps and CorelDRAW, and OTF/TTF/WOFF/WOFF2 formats.
Both fonts share the same core positioning and feature set, so the choice mostly comes down to letterform preference — Cedag and Rekusen both deliver clean, modern boldness, so previewing your actual headline text in each type tester is the most reliable way to choose.
Explore Cedag – San Serif Font →
Explore Rekusen – San Serif Font →
Licensing starts at $29 for desktop use, with web font, digital ads, app, and corporate licensing options available depending on how your brand plans to use it.
What’s the difference between Cedag and Rekusen? Both share the same clean, modern, bold sans-serif design philosophy and feature set. The difference comes down to individual letterform character, best compared directly in each type tester.
What makes a font suitable as a general modern sans serif font, rather than a themed display font? It needs to stay visually neutral enough to work across many contexts — logos, headlines, editorial text — without carrying a specific genre or cultural framing that would limit where it fits.
Do Cedag and Rekusen support multiple languages? Yes, both include multilingual support, making them usable for brands and creators with international audiences.
